Your sign shop should be booked out, not burned out on bad leads.
You sell neon signs, channel letters, LED screens, and business signage. You need your phone ringing with buyers who are ready to place orders — not people looking for free templates or $30 bedroom signs. That's what your Google Ads should deliver, and that's exactly what happens when someone who's spent 6 years inside the signage industry runs your campaigns.
You're spending money on Google Ads but your phone isn't ringing with the right people.
- You're getting calls from people looking for cheap $50 neon name signs when you sell $15,000 channel letter packages to businesses.
- Your agency sends you a report full of "impressions" and "clicks" — but you can't connect any of it to actual jobs sold.
- You've told them three times that "sign shop near me" and "custom business signage" are completely different buyers. They still run them in the same campaign.
- Every few months, a new account manager introduces themselves and asks you to "walk them through your business."
- You're paying $3,000–$5,000 a month to an agency and you have no idea what you're getting back in real revenue.
Here's what that's costing you in real money
I've audited dozens of signage accounts. On average, 30–45% of the ad budget is going to clicks from people who will never buy a sign. On a $15K monthly spend, that's $4,500–$6,750 every month — enough to hire another installer or buy new equipment.
You'll know exactly what's happening and why — every step.
No black box. No "trust the process." You see everything.
Where Your Money Is Actually Going
I go through your current Google Ads account line by line. I look at every keyword, every search term, every landing page. I'll tell you exactly how much you're wasting, where the good leads are actually coming from, and what needs to change. You get this before we agree to work together.
Your Account — Rebuilt for Signage
Separate campaigns for each sign product you sell — neon, channel letters, LED, lightboxes. Each one targets different buyers at different price points. I set up proper tracking so you can see which ads turned into actual quotes and sales, not just clicks.
Your Phone Starts Ringing With Buyers
Every week, I'm in your account removing junk search terms, adjusting bids, and testing what works. Every month, you get a report that shows how many quote requests came in, what they cost, and which sign products are selling. When we hit a rhythm, we scale it.
Sign companies I've worked with. Real numbers. No fluff.
Custom neon signs, business signage, and channel letters. When I took over, they were paying $150 per lead and getting mostly junk inquiries. I managed their ads for 3+ years and turned it into a predictable sales machine.
Commercial LED screens in Sydney. Average project: $150K. They were burning $750 per lead reaching random people instead of architects, builders, and venue owners who actually buy screens. I fixed that.
Enterprise hard drive seller. They were spending $3K/mo on ads with nothing to show for it. I restructured the account, fixed their product feed, and identified which products actually made money. Now every $1 in ads brings back $5.87.
Premium perfume brand selling online. They wanted more orders without burning through their ad budget. I got their ads to return $8 for every $1 spent — $72K in monthly sales from $9K in ad spend.
What sign company owners say after working with me.
Before Zeeshan took over, we were spending €150 per lead and most of them were junk — people wanting free quotes they'd never follow up on. He restructured everything. Within a few months, our cost per lead dropped to €22 and the quality completely changed. We went from 597 leads a year to over 4,000. He knows this industry inside out.
Our projects average $150K each, so every lead matters. We were paying $750 per inquiry and half of them weren't even commercial buyers. Zeeshan rebuilt our campaigns to target architects, builders, and venue owners specifically. Cost per lead dropped to $255 and the people calling us now are decision-makers with real budgets.
We were spending $3K a month on ads with almost nothing to show for it. Zeeshan reorganized our campaigns, fixed the product feed, and figured out which products were actually profitable. Within weeks we were doing $20K a month in sales from the same ad budget. The difference was night and day.
* Testimonials reflect real client outcomes. Names and details shared with permission.
Everything your ads need to bring in real buyers.
Ads Set Up by Sign Product
Separate campaigns for neon signs, channel letters, LED screens, lightboxes, and monument signs. A homeowner looking for a $200 neon name sign and a business owner needing $20,000 in channel letters should never see the same ad. I make sure they don't.
Google Shopping That Generates Quote Requests
Most sign shops think Shopping Ads are only for online stores. I figured out how to use them to get quote requests for custom signage — at 40–60% lower cost than regular search ads. Your competitors aren't doing this.
You'll Know Exactly Which Ads Bring in Jobs
I set up tracking so you can trace a phone call or form submission all the way back to the exact keyword and ad that produced it. No more guessing. You'll know what's working and what's a waste.
Target the Areas Where You Make Money
If you do most of your business within 50 miles, I focus your ads there. If some cities are more profitable than others, I shift budget toward them. Your ad spend goes where your best customers are — not everywhere at once.
A Report You'll Actually Read
Once a month, you get a report that answers three questions: how many quote requests came in, what did each one cost, and which sign products are driving the most revenue. That's it. No 20-page PDF full of charts you don't need.
I didn't learn signage from a textbook. I learned it from 6 years on the job.
I was the Google Ads person at a signage company for over 6 years. Not a consultant they hired for 3 months. The guy who came in every day, looked at the search terms, talked to the sales team, and figured out which ads actually led to signed contracts.
I know what a $5,000 channel letter buyer searches for versus a teenager looking for a $30 neon name sign for their bedroom. I know that "sign shop near me" often means a walk-in wanting a banner printed in an hour, while "custom business signage" usually means a company owner planning a storefront buildout. These details matter — and most agencies have no idea they exist.
When you hire PPC Inspector, you're not hiring a company. You're hiring me. I'm the one in your account every week. I answer your calls directly. There's no middleman, no junior associate learning on your dime, and no account handoff after 90 days.
What changes when you work with someone who knows your business.
Working with me
What you've probably experienced
Straightforward pricing. No contracts. Cancel anytime.
I only work with a handful of sign companies at a time so I can give each one proper attention. Here's what it costs — no hidden fees, no setup charges.
Growth
If your ad spend is $3K–$10K/mo
- I personally manage your ads — nobody else
- Full account rebuild from scratch
- Tracking set up so you know which ads bring jobs
- Junk search terms removed every week
- Monthly report: quotes, cost per quote, revenue
- Strategy call every 2 weeks
Scale
If your ad spend is $10K–$25K/mo
- Everything in Growth, plus:
- Google Shopping set up to generate quote requests
- Landing pages reviewed and improved for more conversions
- Product feed fixed so your signs show up for the right searches
- Ads focused on the cities where you make the most money
- Weekly strategy call + direct Slack or WhatsApp access
Is this the right fit for your sign company?
This is for you if:
This is NOT for you if:
Things sign shop owners ask me before we start.
Because I've spent 6 years inside a signage company — not running a generic agency that takes on dentists, roofers, and sign shops all the same. I already know which keywords waste money in this industry and which ones bring in buyers ready to place orders. And I'm the one doing the work on your account, not a junior who's learning on your budget. If that still doesn't convince you, the free audit will — I'll show you exactly where your current ads are leaking money before you pay me anything.
If you already have a Google Ads account running, I can usually have the restructure done within 2 weeks. Most clients notice a difference in lead quality within the first 30 days — fewer junk calls, more people asking for actual quotes. The cost per lead typically drops meaningfully by month 2–3 as the system gathers data and improves. If you're starting from zero, expect 60–90 days before things really hit a rhythm.
No. I've managed signage campaigns in the US, Australia, Europe, and South Africa. The way Google Ads works for sign products is fundamentally the same regardless of geography. I handle time zone differences through scheduled calls and WhatsApp — you'll never feel like you're working with someone in a different country.
Custom neon sign shops, channel letter fabricators, LED screen and digital signage companies, lightbox manufacturers, monument sign builders, and full-service sign companies that do a mix of everything. If your business involves selling a custom sign product — where someone fills out a form or calls for a quote — my approach works.
No. Month to month, 30 days' notice to cancel. I don't need a contract to keep you — the results do that. That said, Google Ads gets better over time as we gather data, so I recommend giving it at least 90 days before judging. But that's a recommendation, not a requirement.
8–10 at most. That's the reality of one person doing all the work properly. I don't outsource your account to subcontractors or freelancers. If my roster is full, I'll tell you upfront and put you on a waitlist rather than take your money and deliver half the attention.
Find out where your Google Ads money is actually going.
Fill out the form and I'll personally review your Google Ads account. You'll get a clear breakdown of what's working, what's wasting money, and what I'd change — whether you hire me or not.
Get Your Free Ad Review
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